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Saturday, September 27 • 15:50 - 17:10
Session 3A: Marketing (2)

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"Awarded PR campaigns for best use of social media: New lessons of effectiveness."
Ilhem Allagui and Harris Breslow

"A Study of Competing Facebook Brand Communities."
Ramesh Venkat and Jin Ke

"User Generated Perspectives on the Creation of Social Media Advertising Markets: A Q Method Study."
Jeremy Shtern and Sylvia Blake

"The Recommender Role of Twitter for Science Topics."
Moritz David Büchi

Moderators
avatar for Dr. Chandana Unnithan

Dr. Chandana Unnithan

Faculty - Information Systems, Victoria University
I am a faculty member in the field of Information Systems Management with Victoria University, Australia (and also teach at Charles Darwin University). I teach IT Project management, Enterprise Business Applications, and Professional Practice. My current research focus is on social... Read More →

Speakers
IA

Ilhem Allagui

Northwestern University- Qatar
SB

Sylvia Blake

Simon Fraser University
HB

Harris Breslow

American University of Sharjah | United Arab Emirates
avatar for Moritz David Büchi

Moritz David Büchi

University of Zurich
JK

Jin Ke

Saint Mary's University
avatar for Jeremy Shtern

Jeremy Shtern

Associate Professor, Ryerson University
Jeremy Shtern is associate professor and a founding faculty member in the School of Creative Industries at Ryerson University. Dr. Shtern’s research and teaching focuses on transformations in the structure and governance of communication industries and creative work as they reorganize... Read More →
RV

Ramesh Venkat

Saint Mary's University
St. Mary’s University, Canada


Saturday September 27, 2014 15:50 - 17:10
TRS 1-003 Ted Rogers School of Management

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